Isabel Ruiz is a customer advocacy and community-building expert with nearly a decade of experience in SaaS, B2B, and professional services. Known for her people-first approach, Isabel has a proven track record of designing and executing strategies that foster meaningful connections, drive engagement, and deliver measurable results.

As a former podcast host and frequent speaker at industry events, Isabel has shared her insights on Customer Success, Community Management, and scaling strategies at platforms like the Customer Success Festival and Future of SaaS. This July, she will take the stage at London Community Week in London, further cementing her reputation as a thought leader in the field.

Isabel’s passion lies in creating inclusive spaces—both online and offline—where individuals and teams can thrive. Whether leading global events, managing multi-channel campaigns, or collaborating cross-functionally, she combines creativity with data-driven strategy to deliver exceptional outcomes.