Francisco Fonseca is a community-first brand builder with a passion for sports, wellness, and outdoor adventure. With experience at global brands like NNormal and his own initiative, Mind the Miles, Francisco specializes in crafting purpose-driven communities that connect, inspire, and grow. He’s also the host of the “Redefine the Game” podcast, where he explores how mission-led brands can build deeper connections through community. Whether he’s designing ambassador programs or championing customer experience, Francisco brings heart, strategy, and storytelling to everything he does.