Francisco Fonseca is a community-first brand builder with a passion for sports, wellness, and outdoor adventure. With experience at global brands like NNormal, Francisco now leads Redefine the Game, a platform, podcast, and movement exploring how purpose-driven brands in sports, wellness + health and outdoors can build deeper, more human connections through community. Whether he’s designing ambassador programs, shaping brand experiences, or creating meaningful content, Francisco brings heart, strategy, and storytelling to everything he does.