Lorena Seco de Herrera Ortega is a passionate Senior Community Manager at Advania, where she leads the development of vibrant community ecosystems that connect customers, partners, and prospects. With hands-on experience in launching new communities and scaling mature ones, she brings expertise in online platforms, events, advocacy programs, social media, and loyalty initiatives.

From gamification to gathering member feedback, Lorena builds spaces that empower people and drive real business value. She lives and breathes community—and once you’ve seen its power, as she says, you can’t unsee it.